Bryden Opticians x HODL Eyewear: A Small Optical Practice with a Big Vision

Monday, February 03, 2025

Bryden Blog/Bryden Opticians x HODL Eyewear: A Small Optical Practice with a Big Vision

At Bryden Opticians, we may be a small village practice, but our vision reaches far beyond our doorstep. With our own brand, HODL Eyewear, we’re redefining what it means to invest in your sight—combining high-quality eyewear with a mission to improve access to vision care worldwide.

Through our Sats for Sight initiative, £5 from every HODL Eyewear purchase is converted into Bitcoin and saved in a Bitcoin Sight Care Fund. Unlike traditional charity models, where funds are spent as they come in, this approach allows us to grow our impact over time—helping more people in need get the vision care they deserve.


​This idea is inspired by Charity: water’s Bitcoin Water Trust, which recognises Bitcoin’s potential as a long-term, transparent, and efficient way to fund important causes.

The Global Vision Crisis


Right now, over 2.2 billion people worldwide suffer from vision impairment, and at least 1 billion of those cases could have been prevented or corrected. Something as simple as a pair of glasses could change a child’s ability to learn, help an adult keep their job, or enable an elderly person to stay independent.

Yet, millions still lack access to even the most basic eye care.

This is where HODL Eyewear and the Sats for Sight initiative come in—leveraging innovation in both eye care and financial technology to build a long-term solution for this growing problem.

Why Bitcoin? A Smarter Way to Give


So why do we use Bitcoin? Because it’s more than just digital money. Bitcoin is a superior savings technology—one that holds its value over time, allowing us to do more with the funds we collect.

Unlike traditional donation models, which rely on government-issued money that loses value every year due to inflation, Bitcoin’s unique properties make it a more powerful tool for long-term impact. It allows us to:

Save efficiently – So every contribution grows in purchasing power over time
Operate transparently – Every donation stored in Bitcoin is trackable on the blockchain
Ensure more glasses go to those who need them – Instead of relying on ever-depreciating currencies

This means that when you choose HODL Eyewear, you’re not just buying stylish, high-quality frames—you’re also helping create a sustainable fund that will provide vision care for years to come.

Join the Movement: Look Good, Do Good


At Bryden Opticians, we believe everyone deserves the gift of clear vision. With HODL Eyewear, you can look great while making a real difference.

£5 of your purchase goes to the Sats for Sight fund
This fund is saved in Bitcoin for future impact
Together, we’re making eye care more accessible worldwide

Join us in creating a brighter future—one pair of glasses at a time.

👉 Explore the HODL Eyewear collection today - call in store to view our range or book your sight test now on 028 81662964 or ONLINE.


#HODLEyewear #SatsForSight #ClearVisionForAll

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Hi, I Am Alan Bryden

Principal Optometrist at Bryden Opticians

At Bryden Opticians, we view things differently. Today's world demands clear vision and the ability to adapt. We aim to be at the forefront of innovation in eyewear and well-being, ensuring you are prepared for change. As the world evolves, we don't want you to be left behind.

Book Your Appointment Today -